Who we are
Burkle Ads Agency (“we,” “us,” “our”) builds and operates websites, AI chat assistant applications, and CRM software (Forge) for business clients. This policy applies to our website and to the AI chat assistant application we operate on Facebook Messenger, Instagram, and WhatsApp on behalf of our clients (the “Service”).
Data we process through Facebook, Instagram & WhatsApp
When you message one of our clients’ Facebook Page, Instagram account, or WhatsApp number, our Service receives and processes the following data from Meta’s Platform on our client’s behalf:
- Platform-scoped identifiers – the Page-scoped ID (PSID) or phone number Meta assigns to identify your conversation thread
- Message content – the text of the messages you send to the Page, account, or number
- Contact details you provide in conversation – such as your name, email address, or phone number, if you share them to request a callback or booking
- Public comment content – for Instagram, the text of public comments you leave on posts, if our automation is configured to respond to comments
We do not request or receive your Meta account password, private friend lists, or any Meta data beyond what is provided through the specific messaging and comment permissions our Service uses to operate the chat assistant.
Why we process this data
We process this data to: (1) generate and send an automated reply to your message through our AI chat assistant; (2) identify and pass a qualified lead or booking request to the business you contacted, through our CRM (Forge); and (3) allow the business’s staff to review and respond to the conversation. We do not use this data for advertising, and we do not sell it to third parties.
Other information we collect
When you contact us directly through this website’s own contact form, we collect the information you submit (name, email, message content) to respond to your inquiry.
Third-party service providers
To operate the Service, message content and related data may be processed by:
- OpenAI, to generate the conversational reply text
- Meta Platforms, Inc., for message and comment delivery on Messenger, Instagram, and WhatsApp
- Cal.com, for appointment scheduling, if you request a booking
- Retell AI, for automated voice call handling, where enabled
- Our own infrastructure (Supabase/Postgres, hosted on our own servers), to store leads and conversation records on behalf of our clients
Each of these providers processes data under their own privacy terms in addition to this policy.
Data retention
Conversation and lead data is retained in our client’s CRM for as long as needed to manage the customer relationship, or until a deletion request is honored as described below.
How to request deletion of your data
To request access to, correction of, or deletion of any personal data we or our Service have processed about you, email info@burkleadsagency.com with the phrase “Data Deletion Request,” the business (Page/Instagram/WhatsApp account) you messaged, and the contact info you used. We will confirm and complete deletion requests within 30 days.
Children’s privacy
Our Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Changes to this policy
We may update this policy from time to time. Changes will be posted on this page with an updated revision date.
Last updated: August 2026
Contact us
Questions about this policy, or data requests, can be sent to info@burkleadsagency.com.