Our AI assistant, built into every BAA website, that talks to visitors, answers their real questions, and gets you their contact info, the moment they show interest, not after they’ve already left.
Hey! I’m Penny π What are you looking for today?
I need a website for my landscaping business
Perfect, I can help with that. What’s the best email to reach you at?
Answers in seconds
Never sleeps
ANSWERS QUESTIONS ABOUT EVERY SERVICE WE OFFER
Web Design
Advertising
Automation
Social Media
Consulting
What Penny Does
Not a chatbot. A real front-of-house assistant.
Most website visitors never fill out a contact form, they just leave. Penny is built to catch that moment instead of losing it.
Answers real questions, instantly
Pricing, services, timelines, whatever a visitor actually wants to know, answered in plain language, day or night, without waiting on a human.
Qualifies real leads
Penny naturally asks for a name, contact info, and what someone needs, so your team gets a real, usable lead, not just a name with no way to follow up.
Notifies the team the moment it matters
The instant a real lead comes together, your team gets notified directly, no checking a form inbox and hoping you didn’t miss one.
Available around the clock
A visitor browsing at 11 PM gets the same real answer as one at 11 AM, most agencies simply can’t staff that, Penny always can.
Knows what she knows, and says so
Penny answers accurately from real information about your business, and says plainly when something needs a human instead of guessing.
Built into the site, not bolted on
Penny ships as part of the build, matched to your brand, not a generic third-party widget with someone else’s logo on it.
How It Works
How Penny Actually Works
01
A visitor has a question
Instead of hunting through pages or leaving, they just ask Penny directly, the way they’d ask a real person.
Any time, day or night
02
Penny answers, accurately
Real answers about your services, pricing, and process, grounded in your actual business information, not invented on the spot.
Seconds
03
She gathers what your team needs
Name, contact info, and what they’re looking for, gathered naturally in conversation, not an intimidating form.
Same conversation
04
Your team gets notified
The moment a real lead is qualified, your team knows, so follow-up happens while the interest is still fresh.
Instantly
The Difference
Most website chatbots are scripted dead ends. Penny isn't.
Typical Website Chatbot
Rigid decision-tree menus
Can’t actually answer a real question
No follow-up, leads just sit unread
Generic, feels bolted onto the site
Penny
Real conversation, not a menu tree
Answers grounded in your actual business info
Notifies your team the moment a lead qualifies
Built into your brand from day one
“The businesses that respond fastest win the lead, most of the time it’s that simple. Penny exists so “fastest” doesn’t depend on someone being at a desk.”
The idea behind Penny
Landscaping
Construction
Staffing
Home Services
Real Estate
Have questions? Ask Penny.
Our AI assistant answers questions about this in real time, day or night, no need to dig through a FAQ list.