Meet Penny CRM. Every lead, booking and invoice in one place.
Penny CRM is the customer management system we built and run for ourselves and our clients. Every lead from every channel lands in one inbox, becomes a contact with a full history, books itself onto your calendar and ends in an invoice. Pair it with Penny AI from our Automation service to answer leads automatically. We set it up around how your business really runs.
Penny is real software, in use today.
We built it for our own agency and for our clients: leads, contacts, bookings, invoices, reports and the assistant inside it. Everything on this page is a working product, and the same process builds yours.
We scope. We build. We support.
Penny CRM is set up around a real workflow in your business, with the extra care of testing against how your team actually works, not just whether the code runs.
Every lead in one place, from every channel.
Website chat, WhatsApp, Instagram, Messenger and missed calls all land in the same inbox, with a status, a source and the conversation attached. Nothing lives in five different apps anymore.
- Built around how leads actually reach you
- Connected to the channels you already use
A record that remembers everything.
Every lead becomes a contact with its whole history: where they came from, what Penny answered, what got booked, your notes and the next reminder. Your team never asks a customer to repeat themselves.
- One timeline per customer, across channels
- Notes, reminders, documents and invoices in one place
Bookings your customers make themselves.
A public booking page under your own domain. Customers pick a service and a time, confirm, and the slot appears on your team’s calendar instantly, with confirmations and reminders handled.
- Real availability, no double bookings
- Works on any phone, no app to install
Only the modules you actually need.
Your Penny is configured around your process. Modules you will never open stay off, so your team sees a tool that fits, not a dashboard built for someone else.
- Switched on and off per business
- Web app, mobile app, or both, whichever fits
Built to last, supported after launch.
Real, maintainable code, tested against edge cases before launch. After launch you talk to the people who built it, and improvements keep shipping to your app.
- Direct access to the team that built it
- Ongoing support, not a one-time handoff
Built once. Never abandoned.
Regular check-ins while we build. You are never waiting weeks to see real progress, and we test as we go, not just at the end.
Built to connect with your existing calendar, CRM and systems instead of asking you to replace everything.
No ticket queue disappearing into nowhere. After launch you talk to the people who actually built your software.
From first call to a working Penny CRM.
Discovery and scopingFirst step
We learn your actual workflow: what is manual today, where the friction is, and what a real solution needs to do.
Design and proposalEarly stage
A clear scope and proposal built around what you actually need, not a generic package.
BuildMain build
We build in stages with regular check-ins, so you are never waiting weeks to see real progress, and test thoroughly as we go, not just at the end.
Launch and supportOngoing
We launch, walk you through it, and stay reachable after for fixes, small changes, and what comes next.
Good to know.
Is Penny what we would get?
Penny is the platform we built for our own agency and our clients. Depending on your scope, your app is configured on it, extended from it, or built from scratch. We tell you which after the scoping call.
Web or mobile?
A responsive web app, a native mobile app, or both, matched to how your team and customers will actually use it.
Will it work with what we already use?
Yes. It is built to connect with your existing calendar, CRM and systems instead of asking you to replace everything.
What is it built with?
React and Next.js on the front, Supabase for data, n8n for automations. Real, maintainable code, not a fragile prototype.
What happens after launch?
We walk you through it and stay reachable for fixes, small changes and what comes next. You talk directly to the team that built it.
Let’s put Penny CRM to work for your business.
Reach out for a free scoping call. We’ll tell you honestly what’s realistic and what it would take.
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